To choose the logo, between the various findings, has given weight to the period prehistoric period with more testimony. There are many pots and containers that are exposed, but the choice fell on a bowl hull-hull high, with handle vertical flat ribbon-wrapped at the ends. It goes back to 'Bronze Age, and was found at Shelter dell'Ambra (Camaiore). The item has been stylized to make it immediately obvious and identifiable with the archaeological context. The intent was to take the object stylized, the shape of the hull of a ship.
Began a conjunction between 'Archeology and the sea (vital for the city of Viareggio) and in this regard have been added stylized waves. The color chosen for the object is colored clay, a neutral color, but rich in shades ranging from gray to brown. It cites the poor material, widely used by humans throughout the world since prehistoric times.